Facebook. Twitter. LinkedIn. The business world is abuzz over social media and how to use it to impact the bottom line. But for most that have tried, it turns out to be a bust.

The reason’s pretty simple: everyone is focused only on the tools and technologies, without thinking about why. In other words, what’s the outcome you want – specifically?

In just three hours time, we’ll show you how to think about what you want, whether it’s realistic for social media to deliver, and only then the tools that can help get you there.

Grow your business by gaining insights from social media experts and advertising agency executives who think about this every day. We’ll focus on brand names and small business examples, B2C and B2B companies.

We’ll spend 30 minutes discussing social media goal-setting, 30 minutes going through companies large and small that have done it right (and wrong) and 60 minutes analyzing when and how each of the social media tools like Twitter, Facebook and others should be used.

Then we’ll take the last 60 minutes to discuss topics you bring to the table through our online forum. When you register, be sure to take part in that forum by voting on topics already raised or by sharing an idea of your own.

Held on June 9th at MADCAP theaters, registration begins at 8am.

180 minutes for a 180-degree change in the way you market. Register today!